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    <lastmod>2021-11-17</lastmod>
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      <image:title>About</image:title>
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    <lastmod>2021-09-14</lastmod>
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    <loc>https://www.saraerutledge.com/homepage</loc>
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    <lastmod>2024-09-03</lastmod>
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      <image:caption>Campaign Landing Pages</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Microsoft SaaS IVS Playbook</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Bucket List by United Airlines</image:caption>
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      <image:title>Home</image:title>
      <image:caption>UBS Concept App</image:caption>
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  <url>
    <loc>https://www.saraerutledge.com/wevo-conversions</loc>
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    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
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      <image:title>Wevo Conversions</image:title>
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      <image:title>Wevo Conversions</image:title>
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      <image:title>Wevo Conversions</image:title>
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      <image:title>Wevo Conversions</image:title>
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      <image:title>Wevo Conversions</image:title>
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      <image:title>Wevo Conversions</image:title>
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  <url>
    <loc>https://www.saraerutledge.com/technogym</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-13</lastmod>
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      <image:title>TechnoGym</image:title>
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    <image:image>
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      <image:title>TechnoGym - After finding facts about the millennial’s gym experience, we decided to narrow our research to find solutions to improve the efficiency of the gym.  Our main questions are: How can we improve the use and flow of the gym? How can we create a personalized experience for each user based on their likes and dislikes? In what ways can we engage people to meet their fitness goals while making the workout session more social? How can wearables improve a user’s gym experience? How can we help gym users monitor the gym traffic? How can we connect people inside and outside the gym?</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym - Session</image:title>
      <image:caption>Once a user finishes an exercise, SESSION allows them to rate the exercises on the app, wearable device or TechnoGym machine screens as “too easy”, “too difficult” or “just right”. SESSION provides new exercises for the same muscle groups based on the user’s rating. The new exercises get implemented back into the user's exercise schedule through DENSITY. SESSION also suggest activities such as gym classes and personal training sessions based on the member's interest, friends in attendance and rating of exercises. If milestones are achieved, T-Light will show a visual notification to gym members.  Notifications are also sent through the THE CLUB APP and wearable device, ASCENT, notifying the user and the gym community of their achievements.</image:caption>
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      <image:title>TechnoGym - Density</image:title>
      <image:caption>DENSITY address the problems related to overcrowded gyms during peak hours.  It allows users to view the occupancy of the gym in real time, predicts the traffic of the gym in the future, and allows users to see who is at the gym.  While at the gym, DENSITY rearranges users exercises schedule based on the busy areas in the gym and the machines being used at the time.  This allows users to manage their time efficiently without having to wait in line for any of the machines.</image:caption>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym - The Wellness Club Home Screen The home screen monitors the density of gym and helps users avoid lines for equipment. The aura and motion around the circle indicates the mood and amount of people in the gym.</image:title>
      <image:caption>Click to play the intended home screen animation</image:caption>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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      <image:title>TechnoGym</image:title>
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  <url>
    <loc>https://www.saraerutledge.com/bucket-list</loc>
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    <priority>0.75</priority>
    <lastmod>2021-11-19</lastmod>
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      <image:title>Bucket List - Designed with Functionality in Mind</image:title>
      <image:caption>After an initial discovery phase where I researched the current state of bucket list or wish list type apps, I creates a list of possible features and then began working on clickable wireframes to organize the app’s content and define the functionality. I wanted to explore how Bucket List could grow and evolve in future releases so I created two sets of wireframes, one that represented the initial MVP of Bucket List, and a second design to show how the app could grow and expand to include additional features. The basic version of the app allows users to explore destinations, save then to their bucket list and keep track of places they been to. The advanced version built upon the basic version’s features to allow user generated content, more robust bucket list organization and tracking and the ability to share content with others.</image:caption>
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      <image:title>Bucket List</image:title>
      <image:caption>Basic Wireframes</image:caption>
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      <image:title>Bucket List</image:title>
      <image:caption>Advanced Wireframes</image:caption>
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      <image:title>Bucket List</image:title>
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  <url>
    <loc>https://www.saraerutledge.com/capabilities</loc>
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    <priority>0.75</priority>
    <lastmod>2021-09-14</lastmod>
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      <image:title>Capabilities - Design</image:title>
      <image:caption>From concept to launch, I design end-to-end digital experiences that are easy to use, delightful to interact with, and beautiful to look at. User Experience (UX) Design Information Architecture (AI) &amp; Site Maps User Flows Wireframes Prototyping User Interface (UI) Design Component-Based Design Design Systems Specifications</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5eb1aa1934452a7231409264/1589467852958-C3CO7H9FF7UN72A6RV7B/1_PJvGHVmoBGwVvjPpL2VKUw.jpg</image:loc>
      <image:title>Capabilities - Strategy</image:title>
      <image:caption>The foundation for great work. Know your customer, your goals, and how to reach them. User Personas Design Sprints Product Ideation Concept Development Current State Analysis Customer Journey Mapping</image:caption>
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      <image:title>Capabilities - Research</image:title>
      <image:caption>Uncovering end-user needs, motivations, and identifying opportunities to improve experiences and inform great design. Usability Testing Usability Assessment &amp; Recommendations Competitive UX Analysis Accessibility Audit User &amp; Stakeholder Interviews Customer &amp; Market Research Analytic Insights Experience Map</image:caption>
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  </url>
  <url>
    <loc>https://www.saraerutledge.com/mirrorable</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-18</lastmod>
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      <image:title>Mirrorable</image:title>
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      <image:title>Mirrorable - User Needs</image:title>
      <image:caption>Improve hemikids’ motor-skills - Use the Action Observation Treatment to increase the quantity and quality of kid’s motor skills Reduce the cost and the time spent in therapies - Offer a telematic solution that allows to manage time and cost effectively Have a safety net with families like them - Connect with other hemikids &amp; their families in sharing their experiences</image:caption>
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      <image:title>Mirrorable</image:title>
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      <image:title>Mirrorable - User Journey</image:title>
      <image:caption>After holding workshops with doctors, therapists and the caregivers of hemikids, we defined the users flow of a rehab session.  Our goal was to make the rehab session fun and engaging for children and decided to use a magician who would teach the kids magic tricks in the form of rehabilitation moves.  I wrote the script of the magician, and filmed and edited the video to be used in user testing with two hemikids.</image:caption>
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      <image:title>Mirrorable</image:title>
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    <loc>https://www.saraerutledge.com/ceramics</loc>
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    <lastmod>2021-11-17</lastmod>
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